Meet Alex

Meet The Founder

After being a family photographer for 14 years and stepping foot inside hundreds of family homes, especially nurseries, I started to notice that the nursery decor for each baby's room looked very similar and had the same art up on the walls...baby animal heads. If you've ever set foot inside a nursery, you know what I'm talking about!

I quickly became very tired of seeing these same boring baby animal heads everywhere and decided I wanted to create my own line of art that followed the same template, could be used in gallery walls or single one off pieces, but that didn't scream baby. I wanted to create art that is clean and timeless and that could be used again in the baby's big kid room when they grew up OR repurposed in the house if the kid didn't want it in their room anymore. You certainly can't put up baby animal heads in your living room ha!

After some playing around and essentially inventing my artistic process working with flowers, Fleurdinand was born and the rest as they say, is history.

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I have been a daydreamer and artist my whole life. I am always happiest when I'm using my hands to create. For 14 years, I worked professionally as a photographer documenting weddings and families around the world. I am most inspired by nature, wildlife, light and travel. I enjoy spending my time making art, antique hunting & thrift shopping, shooting fine art film images, upcycling furniture, hiking with my dogs and gardening.

I live in a century farmhouse in Ontario, Canada with my giant dog-cat, Panda and senior rescue dog, Gerda.

GIVING BACK

It is important to me that my brand gives back. Below I explain how I do so.

For every custom print sold, a portion will be donated to senior dog rescue.

Speaking of Dogs Rescue Program is a Canadian registered charity that was founded in 2001. They are an Ontario based dog rescue run solely by volunteers. They are dedicated to assisting dogs from shelters as well as taking in dogs surrendered by their owner (when space allows). They have a particular focus on helping senior, special needs and palliative care dogs.

For every flower & tree print sold, a portion will be donated to global reforestation.

One Tree Planted is an environmental nonprofit that is dedicated to making it simple for anyone to help the environment. Reforestation is one of the best ways to restore ecosystems that have been degraded or deforested. Since 2014, they have planted over 135.5 million trees with 378 partners across 82 countries.

For every herb print sold, a portion will be donated to providing meals in response to humanitarian, climate, and community crises.

World Central Kitchen is first to the frontlines, providing fresh meals in response to humanitarian, climate, and community crises. When disaster strikes, WCK’s Relief Team mobilizes with the urgency of now to start cooking and serving meals to people in need efficiently and with dignity. By partnering with organizations on the ground and activating a network of local restaurants, food trucks, or emergency kitchens, WCK serves comforting meals to survivors of disasters quickly and effectively.

For every Stems print sold, including the originals & frames, a portion will be donated to supporting women’s rights.

The Planned Parenthood motto is: Care, no matter what. Your health and well-being are Planned Parenthood’s top priority. Planned Parenthood health centers will provide health care services, no matter who you are or where you live. It is a woman’s right to choose and have control over her reproductive health.

Alex is pictured here with Gene (RIP) the yorkie (adopted at the age of 12 from a Quebec shelter), Gerda the spaniel (adopted at the age of 8 from a Mexican shelter) and Panda the cat (adopted at the age of 5 from a hoarding situation).